Red Meat 2030

There’s a rule in politics as old as the wheatbelt: never sign anything you wouldn’t be willing to enforce yourself. Unfortunately, the Australian agricultural sector didn’t get the memo. A decade ago, farm lobby groups, industry councils, commodity groups and agribusiness roundtables lined up like schoolkids at assembly to clap along to the great net-zero revival meeting. Many signed a pledge, waved the flag, posed for the photo and strutted back to the paddock believing they’d