WAFarmers is thrilled to announce that its crowdfunding campaign to send Jona Weinhofen to shearing school has exceeded its goal of $4,500 dollars.
The campaign was initiated as a result of the organisation’s frustration with PeTA’s anti-shearing advert which misrepresented the Australian wool industry and the practices of its shearers.
This is the first time WAFarmers has run such a campaign and the response was overwhelming positive, with 90 per cent of the funding being raised in the first two weeks.
WAFarmers President Dale Park said responding to such a blatant attack was important.
“PeTA reported an annual turnover of $52 million dollars last financial year, compared with our turnover of roughly $1.6 million dollars.
“We don’t have the resources or funds that large organisations like PeTA do but that doesn’t mean we’ll sit back and be bullied,” Mr Park said.
The campaign has garnered support from across Australia and overseas with special thanks to Geoff Brown and Eric Emmott who personally contributed $1000 dollars each.
“WAFarmers constantly promotes the high animal welfare standards which our members maintain and strive to improve but all it takes is one misleading campaign to undo that work,” Mr Park said.
An invitation has been sent to Jona Weinhofen and WAFarmers awaits his response.
All media requests to be directed to WAFarmers Media and Communications Officer Sophie Kilby on (08) 9486 2100 or [email protected].