WAFarmers will launch its branded milk at a gala dinner on November 19.
The Heart of WA Gala Dinner will be a celebration of the outstanding produce of Western Australia’s farmers, WAFarmers President Dale Park said.
“This spectacular event is an opportunity for everyone to come together and experience the fresh produce which thousands of farmers work hard every day to put on our tables,” Mr Park said.
“We will also be unveiling the name and look of WAFarmers’ branded milk – the first branded product available in Western Australia where consumers can be sure they are giving back to the agriculture industry.”
The event will feature a range of exciting entertainment, including appearances from three celebrity chefs, as seen on MasterChef Australia, who will transform local produce into the evening’s main meal.
“This is an event for everyone – there is a growing interest in where our food comes from and how it is produced, and this is an opportunity to bring those aspects right to the consumer,” Mr Park said.
“We want to bring together farmers, members of the agriculture industry and everyday Western Australians – we are all unified by our need for food, and this is an event where we can come together to celebrate and honour the agriculture industry,” Mr Park said.
The Heart of WA Gala Dinner will take place at HBF Stadium, Mt Claremont, on November 19. For more information and tickets (including corporate and VIP packages), visit www.heartofwa.com.au.
All media requests must be directed to WAFarmers Marketing and Communications Officer Leslee Hall on (08) 9486 2100 or [email protected].