WAFarmers has today launched a website to share the positive and factual story behind live export from the perspective of producers.
The website, Better Live Export (www.betterliveexport.com), aims to clarify the abundance of negative and misleading information about the live trade and animal welfare standards in the public domain.
“It is important for the public to understand that animal welfare is central to the practices of all farmers in the sector – without strong animal welfare, farmers don’t have a livelihood,” Meat Section President Jeff Murray said.
“Contrary to information spread by certain groups, farmers are ethical members of the community with animal welfare always central to their business operations.”
It is hoped the website will make members of the public aware of the facts behind the live export trade and allow them to make a more informed decision in debate on the topic.
“It is the hope of everyone at WAFarmers that this website will result in a more positive public attitude to farmers and their practices,” Mr Murray said.
“It is time farmers spoke out about how proud they are to be part of their industry and how they are working to ensure animals are treated in the best possible way.”
Better Live Export was made possible by a number of generous sponsors.
All media requests must be directed to WAFarmers Marketing and Communications Officer Leslee Hall on (08) 9486 2100 or [email protected].