With input from WAFarmers and other farming organisations, the National Farmers’ Federation (NFF) has delivered on their digital initiative of a new online home for Australia’s farming community, with the launch of Australian Farmers today.
The online platform www.farmers.org.au offers localised weather data to improve decision-making, enables farmers to exchange ideas and advocate on the issues that matter most, and provides the latest news about food, fibre and farming.
WAFarmers Chief Executive Officer Stephen Brown said the platform had been created by the industry, for the industry.
“WAFarmers has worked with the NFF and other member organisations on this project for some time, and we are excited that the agricultural community can now see the product of this national collaborative effort,” Mr Brown said.
“From news articles and blogs on issues affecting agriculture, polls and forums, campaigns and detailed weather analytics, the platform will provide a personalised experience for each user and will give them the tools to have their say on the issues that matter most to them.
“Content will be created by the NFF and each member organisation based on the issues most important to them and their members, giving users a whole-of-industry platform on which to find and share information.”
NFF Chief executive Officer Tony Mahar said the platform was a major step in bringing the farming community together in the 21st century.
“Australian Farmers will revolutionise the way we engage with the community: delivering the latest news from agricultural organisations and empowering farmers to share their ideas and knowledge instantly,” Mr Mahar said.
“Australian Farmers gives us a powerful tool to tell our story, living in the bush and looking after our animals, crops, land and wildlife. It helps us to connect better with farmers to understand their views on the big issues.
“Everyone in the agricultural community has a role to play in telling that story and www.farmers.org.au is a way we can all do that.”
All media requests must be directed to WAFarmers Media and Communications Officer Melanie Dunn on (08) 9486 2100 or [email protected].