WAFarmers has lodged an official complaint with the Advertising Standards Bureau against the People for the Ethical Treatment of Animals’ online advertisement which grossly misrepresents the practice of shearing.
The Victorian Farmers Federation lodged a complaint this week and WAFarmers has taken similar action in support as it is vital that the industry works together against organisations that attack it.
WAFarmers urges everyone to do the same and lodge a complaint against this misleading representation of the industry.
WAFarmers President Dale Park said the agricultural industry is standing together against inaccurate campaigns.
“We are not ashamed of our industry,” Mr Park said.
“We have very high animal welfare standards and are constantly striving to improve them.”
In response to the misleading advertisement, WAFarmers has launched a crowdfunding campaign to send Jona Weinhofen, the campaign’s poster boy, to shearing school.
Mr Park said that increasing public knowledge about shearing practices is fundamental.
“Education and information are vital to ensure inaccuracies about shearing practices are not perpetuated.”
All media requests can be directed to WAFarmers Media and Communications Officer Sophie Kilby on (08) 9486 2100 or [email protected].