Young innovators to bring agriculture to consumers

The Western Australian Farmers Federation (Inc.) (WAFarmers) AgConnectWA Section has been awarded a $6000 Foundation for Rural and Regional Renewal ABC Heywire Youth Innovation Grant to connect farmers with the consumers who buy their products.

AgConnectWA, WAFarmers’ young farmers branch, will use the funding to create QR codes which will appear on supermarket shelves, initially alongside beef, lamb, dairy and bakery products.

The codes will direct consumers to a mobile phone enabled website containing information about production processes, farm case studies and Australian farm gate prices, said AgConnectWA President Andrew Whitelaw.

“At our inaugural conference, our members raised their concerns about consumers not knowing about the origins of their food and the processes involves in getting it from farm to plate,” Mr Whitelaw said.

“This project will help bridge the gap between rural and urban and educate consumers on the importance of agriculture to their everyday lives.

“We intend to start on a small scale with a few staple products, before hopefully branching out to more consumers on more products.”

The project is based on an idea developed at the 2013 Heywire Summit by winner Tiffany Davey.

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