AgConnectWA to launch initiative
The AgConnectWA committee will launch an initiative this week which aims to connect consumers with the farmers whose product they are purchasing. Quick response codes, which can be scanned by anyone with a smart phone, will be placed on supermarket shelves next to products including beef, lamb and dairy goods. The codes will direct consumers to a mobile phone enabled website (www.agconnectwa.com) which contains information about production processes, farm case studies and Australian farm gate
WA Farmers
March 13, 2015
