From today, consumers can support farmers when they shop at the supermarket by purchasing WAFarmersFirst milk.
WAFarmers President Dale Park, joined by Harvey Fresh General Manager Paul Lorimer and Coles Managing Director John Durkan, officially launched WAFarmersFirst milk at the Heart of WA gala dinner last night, attended by more than 300 people.
“This is a game-changing initiative not only for WAFarmers, but for the agricultural industry in Western Australia,” Mr Park said.
“Consumers can now go into a store and use their buying power to make a definite difference to the future of the State’s vitally-important agriculture industry.”
WAFarmersFirst is available in both full cream and hilo varieties at more than 80 Coles stores around Western Australia and is easily identifiable through its vibrant and eye-catching teal (full cream) and purple (hilo) labelling.
“As WAFarmersFirst is a stand-out product in the milk market due to the way it puts proceeds back into industry, it makes sense to have a product which stands out among the competition,” Mr Park said.
“I urge all consumers to show their appreciation and support for the farmers who work hard every day to put food on their tables by buying WAFarmersFirst milk.”
The product is processed and packaged by Parmalat in Western Australia under a special licensing agreement. Forty cents from the sale of every two litre bottle will be distributed via a project fund and other initiatives to assist the development of industry.
PHOTO AND INTERVIEW OPPORTUNITIES
WHO: WAFarmers President Dale Park
Coles General State Manager Cathi Scarce
WHERE: Coles Midland, Midland Gate Shopping Centre, Great Eastern Highway, Midland
WHAT: Photos and interviews with WAFarmers President Dale Park and Coles General State Manager Cathi Scarce in store
WHEN: 10am on Thursday, 20 November
CONTACT: For media inquiries, contact Leslee Hall at WAFarmers on (08) 9486 2100 or 0439 874 992
For media inquiries relating to Coles, contact Julia Balderstone on 0409 570 107